Wednesday, October 14, 2009
Mentos Pure Fresh
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh.
In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor.
“Crunchy outside. Refreshing inside. Surprisingl chewing gum with liquid filling.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Neogama BBH shows urban oasis as a metaphor for refreshing power of Mentos Pure Fresh.
In order to magnify the refreshing power of Perfetti Van Melle Mentos Pure Fresh, Neogama BBH has created a print campaign that uses a striking visual metaphor.
“Crunchy outside. Refreshing inside. Surprisingl chewing gum with liquid filling.”
Advertising Agency: Neogama/BBH, São Paulo, Brazil
Executive Creative Director: Alexandre Gama
Creative Directors: Márcio Ribas, Wilson Mateos
Art Director: Thiago Cruz and Rafael Segri
Copywriter: Silvio Amorim
Labels: Creative Advertising
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