Durex Performa. The delay condom.



Another award winning advert from Clio 2008, Durex Performa Condoms won a bronze award for Innovative Media: Durex Performa Condoms - Last Longer - Redhead.

Durex Performa condoms are designed to help men last longer in bed. Each condom contains benzocaine, a mild anaesthetic, allowing blokes the peace of mind that when they do go to bed with a woman, they'll last the distance. Durex wanted young New Zealand men to know about the launch of this amazing new product.
To highlight this product benefit they distributed limited edition pillowcases alongside Performa condoms. The pillowcases proved such a hit with the guys that hundreds more were printed and sold.


Type Of Entry: Product/Service
Category: Fast Moving Consumer Goods, Excluding Beverages
Title: PILLOWCASES
Advertiser/Client: SSL
Product/Service: DUREX PERFORMA CONDOMS
Advertising Agency, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND
Sales Promotion/Advertising Agency, City: DDB NEW ZEALAND, Auckland
Country: NEW ZEALAND

Labels: Creative Advertising